BusinessopportunitiesinPrecisionFarmingWill-ICT-AGRI.PDFVIP

Bussinesss oppporrtunitties in Prrecission Farrmingg: WWill biig daata feeed the worrld inn thee futuure? Roland BBerger Strattegy Consuultants GmbbH Automotive Compettence Centere July 2015 BUSINESSS OPPORRTUNITIES IN PRECISSION FARMMING Introduuction In recentt years the aagriculture iindustry hass faced majjor challengges. Driven by a growinng populatioon and econnomic growtth especiallly in developing countries, the globbal demandd for agriculturral productss is rising. AAt the samee time supply capabilitiees are shrinnking due too reduced ddition, the land avaiilability and climate chaanges. In ad industry enncounters inncreased governmental food rregulations targeting a more sustaainable, seccure and traansparent agriculture industry. Enabling the agriculture industrry to meet toomorrows cchallenges, Precision FFarming haas evolved into the ccatchphrasee for variouss methods aand practicees. Various ddefinitions oof Precision Farming arre in use wiithin the inddustry. Baseed on our mmarket understaanding we derived a comprehensivve definitionn. Precision Farming innvolves a brroad range of technoologies (figuure 1) that ccan be clusttered into roobotics and automationn technology, imagery and senssors, digitizaation and biig data as wwell as bio-eengineering. All of thesse technologgies are interlinkeed via conneectivity. RRobotics and aautomation technology: AAutonomous ooperations are enabled by aautomated steeering teechnology andd high precision positioning ssystems as wwell as integrated electronic ccommunicatioon systems Immagery and ssensors: Dataa for evaluationn purposes off soil and crop health, etc. iss collected via sensors, reemote sensingg systems andd geo-mappingg Digitization annd big data annalysis: Data is analyzed inn order to improve climate aand soil predicctions, peerformance