The Development and Resarch of Chinese Movies under Globalization.docVIP

The Development and Resarch of Chinese Movies under Globalization 　　摘 要：Economic globalization is a tendency of world integration. Thus film and television industry in this period faces new challenges and how to conform to the pattern of globalization is the key point of Chinese films’ development. Therefore， we must get a clear understanding of the market condition Chinese films are facing with and real time adjust the current film industry model and then propose some feasible industry countermeasures based on the characteristics of Chinese films. The present thesis gives an introduction to the status quo of Chinese films in the context of globalization and summaries the development tendency of Chinese films and then proposes some countermeasures on film industry with Chinese-style market characteristics. 　　关键词：globalization； Chinese films； characteristics； countermeasures on development 　　中图分类号：G642 文献标识码：B 文章编号：1002-7661（2015）11-008-02 　　Economic globalization has established an international platform for the world industry. And in the context of globalization， Chinese film market has gradually marched towards openness and Chinese films have become an indispensable part of the world’s screen culture. As Chinese film industry has a rather late start， it has many deficiencies when compared to that of developed countries. Therefore， how to establish a diversified marketing environment to lead Chinese film industry to the road of sustainable development has become the question Chinese films need to consider in the context of globalization. 　　1. The status quo of Chinese films 　　The Chinese film refers to the film made in Chinese language. It is an important part of Chinese culture. It began in 1905 when the first black-and-white silent film Mountain Dingjun was projected by Beijing Fengtai photo studio. Soon afterwards， Chinese people made more Chinese films in Shanghai and Hong Kong. Along with the changes of Chinese society in the 20th century， Chinese films