HTC Turns to Medium-end Mar ket for Survival.docVIP

HTC Turns to Medium-end Mar ket for Survival 　　The long-term depression for HTC， the Taiwan-based mobile phone manufacturer， was diluted a little by some good news. On February 11， HTC announced its financial report of Q4， 2013， showing that the company’s revenue reached US$1.416 billion in that quarter， down 28.5% year on year. But it saw the net profits again， which amounted to US$10.23 million， after the US$101-milllion loss in the previous quarter. 　　However， the decline is not a controversial topic for HTC in spite of the temporary rebound. As its financial report forecasts， HTC is likely to see the loss again in the first quarter of 2014. 　　With the looming stress of removing the loss， HTC began to shift the product line. Cher Wang， board chairwoman of the company， said that HTC was going to focus on the low- and medium-end market in this year and introduce some smartphones with the price tags of US$150-300. 　　In addition， as Taiwanese media reported， HTC is going to replace Samsung as the OEM for Google Nexus 10， even though no insider from HTC has confirmed it yet. 　　 Bow the head to medium-end market 　　For long， HTC has considered Apple and Samsung its competitors.Meanwhile it is also chased from behind by Huawei， Xiaomi and other Chinese local brands. There is a long and thorny road for HTC to regain the lost glory. 　　According to the data from market consulting company Gartner， HTC’s market share in the global smartphone market dropped to 2.2% in the third quarter of 2013. 　　Chia-Lin Chang， CFO of HTC， said in the introduction meeting of financial report that HTC was expected to loose around US$100 million in the first quarter of 2014. Notably， the figure is even higher than the loss of Motorola. 　　However， HTC seems to be quite optimistic about this. An insider from the company said that the company had made some changes to the management team. Peter Chou， CEO of HTC， has moved some of his jobs to Cher Wang， while he shifted his focus onto the d