增强现实技术在传播中的应用的研究__--__增强现实技术在印刷品中的应用.pdf

摘 要 近年来，新媒体越来越受到人们的关注，诸如增强现实的新技术也成为人们 探讨的焦点话题。增强现实技术是将虚拟信息，通过科学技术模拟仿真后叠加到 现实世界被人类感官所感知，从而达到超越现实的感官体验的技术。随着科技的 发展，增强现实已经逐渐渗透到许多传统行业之中，印刷品领域也不例外。基于 增强现实的印刷品可以弥补传统纸质品的众多不足，从而提升受众阅读体验，增 强信息的传播力。 本文采用文献分析和经验总结两种方法，通过搜集整理大量国内外增强现实 应用于印刷品中的案例，依据传统纸质媒体与新媒体的信息传播特征，阐述了新 旧媒体的跨界融合在信息传播领域中的积极作用，进而深入探讨基于增强现实的 印刷品在信息传播领域中的作用、存在问题，并对增强现实在印刷行业中的应用 前景进行了发展展望。 关键词：新媒体艺术；增强现实；印刷品；信息传播；跨界融合 I ABSTRACT In recent years, new media has attracted more and more attention, and augmenting reality technology has become a hot topic discussed by people. Augmenting reality is the technology which makes people perceived by superposition of simulation of science and technology as well as real world, so as to achieve real sensory experience. With development of technology, augmenting reality has gradually penetrated into many traditional industries and the printed field is no exception. Prints based on augmenting reality can make up many deficiencies of traditional paper products, thereby enhance the audience reading experience and enforce information dissemination force. This paper adopts the method of literature analysis and lesson conclusion. According to the characteristic of traditional paper media and new media, this paper elaborates the positive role of cross-border integration of new and old media in the field of information dissemination through the collection of a large number of domestic and international cases of augmenting reality. Thus, this paper aims to discuss role and problem of prints based on augmenting reality in the field of information dissemination, and looks forward to the prospect of prints based on augmenting reality. Keywords: New media art; Augmenting Reality; Prints; Informat