基于顾客战略行为的供应链两部定价契约.pdfVIP

第 16 卷第 4 期 计算机集成制造系统 Vol . 16 No . 4 2 0 1 0 年 4 月 Comp ut er Int egrat ed Manufact uring Sy st em s Ap r . 2 0 1 0 ( ) 文章编号 :1006 - 59 11 20 10 04 - 0828 - 06 基于顾客战略行为的供应链两部定价契约 齐二石 ,杨道箭 ,刘 　亮 (天津大学 管理学院 ,天津 　300072) 摘 　要 :基于顾客战略行为 ,利用理性预期均衡的相关知识研究了供应链两部定价契约问题 。考虑由一个生 产商 、一个销售商和若干具有战略行为的顾客所组成的供应链 。通过分析销售商与顾客的理性预期均衡 ,确定销 售商的最优订货量 ,从而研究生产商与销售商之间的两部定价契约条款 。研究结果表明 ,生产商应该把两部定价 契约中的批发价设定在高于生产商边际生产成本 ;两部定价契约中的固定费用可以实现供应链内部利润的任意分 配 ,有利于供应链达到整体绩效最优 。 关键词 :顾客战略行为 ;供应链 ;两部定价契约 ;理性预期均衡 中图分类号 :F252 　　　文献标志码 :A Supply chain t wopart tariff based on strategic customer behavior QI E rs hi , YA N G D aoj i an , L I U L i ang ( School of Management , Tianj in U niver sit y , Tianj in 300072 , China) Abstract :Based on st rat egic cu stomer s behavior , supp ly chain twop art t ariff wa s st udied by developing rational ex p ect ation s equilibrium . Fir stly , a supply chain model con si sting of one manufact urer , one seller , and several cu s tomer s wit h st rat egic behavior wa s con sidered . Then , t hrough analyzing rational exp ect ation s equilibrium bet ween t he seller and t he cu stomer s , t he op timal or dering quantit y of seller was det ermined . Con sequently , t he twop art t ariff between t he manufact urer and t he seller was st udied . Traditional supp ly chain knowledge generally con sidered t hat t he wholesale p rice wit hin t he twop art t ariff should be equal to manufact urers mar ginal p roduction co st . Re search r