招商银行高端信用卡合作方案要点.ppt

招商银行高端信用卡合作建议方案 CMB High-end Credit CardCo-operation Proposal 招商银行信用卡中心 CMB Credit Card Center * 招商银行信用卡中心成立于2001年12月，采取全国集中化运作，是国内首家真正意义上独立运作的信用卡中心，完全按照国际标准运作，真正实现信用卡的一体化专业化服务。同时，信用卡中心拥有来自美国、台湾的专业信用卡顾问人才，将国外经验带入国内市场。CMB Credit Card Center (CMB CCC) was established in Dec, 2001. It is a nation-wide integrated operation center, and also the first independent card center in China. With experiences professional management team from US and Taiwan , CMB credit card is operated with the international standard. 自2002年12月发行国内首张符合国际标准的信用卡开始，截至2008年12月招商银行信用卡发卡已突破2,800万；2008年消费金额突破2,100亿元，居国内首位。招商银行信用卡被业内专家誉为国际信用卡发展史上的一个奇迹，日前已被哈佛大学商学院编写成MBA教学案例。 Since CMB issued the first credit card in Dec, 2002, up to the end of 2008, the total card volume has reached 28 million, and the total spending of Y2008 exceeded 210 billion RMB, which takes the leading position of the market. The development of CMB credit card has been evaluated as a miracle of the international market, and was adopted by Harvard Business School for case studying. 招商银行信用卡中心简介Introduction of CMB Credit Card Center * North China : Beijing, Tianjin, Jinan, Qingdao, Shenyang, Dalian, Zhengzhou, Yantai, Harbin HQ :Shanghai East China :Suzhou, Nanjing, Hangzhou, Hefei, Ningbo, Wuxi, Nanchang South China : Guangzhou, Shenzhen, Fuzhou, Xiamen, Foshan , Dongguan South-West China : Chengdu, Chongqing, Wuhan, Xi’an, Changsha, Kunming, Lanzhou 招商银行信用卡中心简介Introduction of CMB Credit Card Center 我们熟悉区域市场，目前分支遍及30个城市，全面负责区域发卡、消费促动、特惠商户、积分兑换、分期等多项业务，成为同业标杆。We also focus on localization , and our sub-credit card center has covered 30 major cities. These sub-centers are responsible for the sales, spending activation , merchants and business development. * 产品体系:针对不同人群,开创族群经营模式 Product Segmentation for different groups 秉承因您而变的服务理念，深入细分消费者族群，屡次开创跨业合作先河 We divide consumers into different groups, and provided innovative products by co-branding with leading brands of various industries. 自2002.12.3发