《携程网英语财务分析》.docVIP

The Financial Data Analysis ——Ctrip 制作人： Content COMPANY OVERVIE…………………………. 3 CTRIP’S SOURSE OF INCOME……………… 3 SUMMARY OF ACCOUNTING AND FINANCIAL INFORMATION…………………………………… 4 CODA ……………………………………………… 9 References…………………………………………… 10 COMPANY OVERVIEW C International, Ltd. is a leading travel service provider that offers hotel reservations, airline tickets and packaged tours to business and leisure travelers in China. Ctrip aggregates information on hotels, flights and vacation packages, and enable the customers to make informed and cost-effective travel bookings. Ctrip targets primarily frequent independent travelers in China who do not travel in group. These travelers form a traditionally under-served yet fast-growing segment of the China travel industry. CTRIP’S SOURSE OF INCOME Hotel booking agency fee, which is the main source of profit Ctrip. While Ctrip also clear front-line payment and pay the difference, but most of the hotel front desk only to the destination that payment method. So, Ctrips hotel booking agency costs is basically the profit from the destination hotel discounts in return obtained; Ticket booking fee, which is the booking fee from the customer to obtain, is equal to the customer booking fee and airline ticket price difference; Walks in the hotel and business travel, air ticket booking agency fees, the income approach is consistent with the previous two; Online advertising; SUMMARY OF ACCOUNTING AND FINANCIAL INFORMATION 朗Ctrip financial analysis 　 2010 2009 increase Income Statement Total income 2,881.23 1,988.01 44.93% Gross profit 2,255.97 1,537.40 46.74% Net profit 1,048.07 658.97 59.05% Balance Sheet Current assets 4,570.91 2,306.30 98.19% Total assets 8,116.20 4,156.76 95.25% Current liabilities 1,880.90 1,158.54 62.35% Total liabilities 2,012.51 1,231.71 63.39% Equity 6,103.69 2,925.05 108.67% Cash Flow Net profit