肯德基公司介绍及管理模式(英文)精要.pptVIP

KFC company belongs to the worlds largest catering group, with more than one hundred countries including distribution in the area, and nearly three thousand chain. 肯德基在中国所开店数 销售规模 差异化战略 KFC in Chinas development experience KFC after years of exploration, effectively use the localization strategy to overcome the economic, management, and system in China meet various obstacles, and avoid the water and the cultural differences, established to meet the consumer demand as the core of marketing strategy in China. 肯德基经过多年的探索，有效地利用本土化战略，以克服经济，管理和制度在中国满足各种障碍，并避免了水与文化的差异，建立以满足消费者需求为营销战略在中国的核心。 1, talen