广州圣丰索菲特酒店淡季营销策略研究分析.docVIP

广州圣丰索菲特酒店淡季营销策略研究 摘要 各行各业都有淡旺季，酒店业在淡旺季中的变化更是尤其明显。在酒店业经营过程中,人们把一年中明显较多的时期称为旺季,明显较少的时期称为淡季  SOFITEL GUANGZHOU SUNRICH OFF SEASON MARKETING STRATEGY RESEARCH ABSTRACT All walks have peak and weak season, the hotel industry change is particularly evident in the peak and weak season. In the course of business of the hotel industry, it is generally the customer significantly more time in the year called the peak season, were substantially less than the period known as the off-season. The off-season existence of the universality of the off-season all walks of life into a predicament. Seasonal manife