危机管理权威(75页)讲解.pptVIP

Part 4: Communicating Risk Communication of risk Very poor public grasp of risk and risk statistics Confusion between relative/absolute/reference/ attributable risk Variable perception/tolerance of different kinds of risk Fantasy of a ‘safe drug’ Perception of risk Factors increasing intolerance: Involuntary - e.g. exposure to pollution rather than voluntary, such as smoking or playing dangerous sports Unfairly distributed - some benefit whilst other suffer Inescapable - cannot be avoided by one’s personal actions Unfamiliar - arising from a novel source Man-made - from other than natural so