物流英语(第二篇第一单元)详解.ppt

Part Ⅱ Logistics Business Correspondence第二篇 物流商务信函 Unit OneBasic knowledge about Business Letter 第一单元 商务书信基本知识 Pre-reading questions: 1. How about the writing format of Chinese letters? 2. In your opinion, is there any difference of writing format between English and Chinese letter? If there is, what’s that? What is business letter? Business letters (including commonly-used E-mails now) are correspondences between companies which represent companies’ personality indirectly so that it is essential to write letters in a proper way. 什么是商务书信？ 商务书信（包括当今常用的电子邮件的形式）是公司之间往来的信函，间接代表着一个公司的形象，所以使用一种良好的体裁或形式是非常必要的。 The Superscription Print the receiver’s name and address in the bottom right-hand corner. And write the sender’s name and address at the top left corner which was always printed already for special ones. The stamp is at the top right corner. And the category of mails is in the bottom left-hand corner. 信封的写法 收信人的姓名、地址写在信封中央偏右下的地方，打印上去，一般不要手书。发信人的地址位于信封左上角，一般的专用信封上已印好此项内容。邮票贴在右上角，而左下角则可附加说明该信函的类别。 Different kinds of mails: Ordinary Mail By Air Mail(Par Avion) Registered(Reg./R) Express Express Delivery Express Mail Service(EMS) Sample Printed Matter Local Urgent 表示信件类别的信封标志： Ordinary Mail 平信 By Air Mail(Par Avion) 航空 Registered(Reg./R) 挂号 Express 快件 Express Delivery 快递 Express Mail Service(EMS) 特快专递 Sample 样品 Printed Matter 印刷品 Local 本地 Urgent 急件 Styles of English Business Letter 1. Block style：all paragraphs should begin flush with the left margin except the letter head which is always printed in the top middle of the letter. 2. Semi-block style: date and references are on right for the convenience of file and searching; complimentary closing and signature are in the middle with letter head and the others are on the left. 3. Intended style is alternative one of the above two styles with five to six spaces intended from the margin. 商务书信的形式 1.齐头式: 除了Letterhead已印制于