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* SLIDE: Sharing Knowledge: The Next Step We think sharing knowledge in business is the next logical step after quality, re-engineering and down sizing -- especially for those companies interested in a new phase of growth. Creating ways to systematically share your companys knowledge will help your people become more effective. Your company be more productive. More innovative and efficient at developing new products and services, getting them to market more quickly, and serving your customers in new and better ways. In fact, we believe that managing for knowledge -- particularly the sharing of knowledge -- will be a business imperative as we approach the 21st century. As Peter Drucker and others have been telling us for some time, knowledge is one of the few assets companies have to differentiate themselves from one another, and to create a sustainable advantage over competitors. Knowledge assets are becoming more important than land, capital and labor. Heres what Drucker said at a recent conference: * SLIDE: Sharing Knowledge: The Next Step We think sharing knowledge in business is the next logical step after quality, re-engineering and down sizing -- especially for those companies interested in a new phase of growth. Creating ways to systematically share your companys knowledge will help your people become more effective. Your company be more productive. More innovative and efficient at developing new products and services, getting them to market more quickly, and serving your customers in new and better ways. In fact, we believe that managing for knowledge -- particularly the sharing of knowledge -- will be a business imperative as we approach the 21st century. As Peter Drucker and others have been telling us for some time, knowledge is one of the few assets companies have to differentiate themselves from one another, and to create a sustainable advantage over competitors. Knowledge assets are becoming more important than land, capital and labor. Her
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