On Business Negotiation Skills 商务英语沟通.docVIP

（外国语学院） Business Communication Term Paper （2008级） 题目: On Business Negotiation Skills 学生姓名: 系 别: 英 语 系 班 级: 英语084（3） 任课教师: 2011年12月7日 On Business Negotiation Skills In each trade, either international or domestic, business negotiation can not be left out. So better understanding of it must be rewarding. As to its definition, there are many different kinds of versions. It is defined by Bai Yuan as “Business negotiation is a consultative process between governments, trade organizations, multinational, private business firms in relation to invest, import, or export products, machinery, equipments or technology. It is one of the most important steps taken toward completing import and export trade agreements.”(Bai, 2008:20). Thus business negotiation is the economic activity which is happened between two parties and its aim is to reach an agreement and achieve a win-win result. In economic activity, the skills of the negotiation are extremely important. Proper business negotiation skills can make the trade successful. On the contrary, improper skills will ruin the whole trade. In the following part, this paper will introduce some business negotiation skills in preparatory stage, negotiating strategies and some main points in the whole negotiation. Preparations of the business negotiation Because there are various changes in the negotiation, so we should be well prepared every time. Adequate preparation will help us deal with negotiations smoothly. Knowing ourselves as well as the enemy In the negotiation, negotiators should analyze own conditions as well as try to comprehend the other party’s, including his strength, his country’s policies and his country’s culture. Improving negotiator’s qualities To some degree, the negotiation is the competition between negotiators. The results are often based on negotiator’s confidence, decisiveness and other qualities. So to improve the negotiator’s qualities is a very