我国旅游团购网站网络关注度的研究——以西安外国语大学学生为例.pdfVIP

我国旅游团购网站网络关注度的研究——以西安外国语大学学生为例 摘 要 旅游团购网站是电子商务发展起来的新型网络购物平台，方便消费者准确无 误的查找信息并节省时间。本文界定了网络旅游团购和团购网站的类型等相关 概念并且对我国旅游团购网站发展现状做出了定性分析。基于 SWOT 分析我国 网络旅游团购网站所面临的优势、劣势、机遇和挑战，发现关注度这个因素与 旅游团购网站的生存和发展息息相关，旅游团购网站如何利用关注度这个因素 突围而出，是本文研究的目的。 本文基于计划行为理论（TPB ）设计出旅游团购网站的关注度影响因素模型， 从旅游团购网站、旅游产品与服务、后台支撑和在线评价等四个角度来构建旅 游团购网站关注度的影响因素模型，并以此为线索开展研究。在上述模型的基 础上，本文从四个角度提出和设计了各种可能影响旅游团购网站关注度的因素， 并据此假设设计出问卷调查，通过SPSS 进行相关性检验并给出检验结果，最后 以此作为依据，给出网络旅游团购网站有科学借鉴意义的对策和建议。 关键词：旅游团购；TPB ；关注度；相关性 1 万方数据 我国旅游团购网站网络关注度的研究——以西安外国语大学学生为例 Abstract Group purchase of traveling websites are new group purchase forms on the basis of group purchase online which is more professional and convenient for consumers. Based on the definition of the group purchase of traveling online and other related concepts, we make a qualitative analysis of the current situation of group purchase traveling online market. Based on SWOT analysis of facing the strengths, weaknesses, opportunities and challenges, we found that attention and website survival and development are closely related, so the purposes of this paper is studying group purchase of traveling websites how to use this factor and break out of. We design attention influencing factors model of group purchase of traveling websites based on the theory of planned behavior (TPB) from four factors, it is the websites system, tourism products and services, background support and online evaluation. On the basis of the above model, this paper put forward from four aspects and design various