大学毕业论文diy植物宠物有限责任公司企划书.doc

DIY植物宠物有限责任公司企划书 企业名称 企业类型 有限责任公司 项目负责人 高雅 团队成员 王鑫雨，王佳宁，王奥琦， 尹石林，温鹏飞，李家佳 指导教师 完成日期 2014.3.28 联系方式 保密须知 本创业计划书属商业机密，所有权属于[╳╳╳╳╳╳╳]。其所涉及的内容和资料只限于已签署投资意向的投资者使用。收到本计划书后，收件人应即刻确认，并遵守以下的规定：（1）若收件人不希望涉足本计划书所述项目，请按上述地址尽快将本计划书完整退回；（2）在没有取得[╳╳╳╳╳╳╳]的书面同意前，收件人不得将本计划书全部和/或部分地予以复制、传递给他人、影印、泄露或散布给他人；（3）应该像对待贵公司的机密资料一样的态度对待本计划书所提供的所有机密资料。 本商业计划书不可用作销售报价使用，也不可用作购买时的报价使用。 商业计划编号： 授方： 签字： 公司： 日期： 摘要 ╳╳╳╳ 目录 第一部分 创业项目介绍 1.1项目描述·······················································（） 1.2选择原因·······················································（） 1.3项目价值·······················································（） 第二部分 行业分析 2.1行业现状及特点·················································（） 2.2行业变化趋势···················································（） 第三部分 市场分析 3.1消费者分析·····················································（） 3.2竞争者分析·····················································（） 3.3 SWOT分析·······················································（） 3.4目标顾客描述···················································（） 第四部分 营销计划 4.1产品计划·······················································（） 4.2价格计划·······················································（） 4.3渠道计划·······················································（） 4.4促销计划·······················································（） 第五部分 企业组织结构 5.1核心成员情况···················································（） 5.2其他成员及要求·················································（） 5.3企业结构图·····················································（） 第六部分 企业组织法律形式 6.1企业组织法律形式选择···········································（） 6.2选择原因·······················································（） 6.3法律责任·······················································（） 6.4公司章程（合伙协议）·············································（） 第七部分 启动资金计划 7.1营运前支出·······