毕业论文（设计）退货物流研究及对策分析.docVIP

退货物流研究及对策分析 摘 要 随着对于国内大部分物流管理水平不高的企业来讲，最减少退货成本的方法就是做好正向物流管理。Abstract With the creation of new environment laws and the phenomenal increase of return goods, the research of return goods is paid attention to by the business circles and academia day by day, but most research are in the analysis on marketing tactics of design phase of the products in terms of marketing, laying particular emphasis on the study on life cycle of whole product, really the thinking in terms of logistics is relatively deficient. This text aims on the deep discussion in return logistics from the point of logistics, through making investigations and collecting the materials of instance of return goods on the spot, make define and classification to return logistics, analyze return logistics current situation and existing problem in China and the procedure and key control. And then analyzed the corresponding countermeasure in order to solve the problem of return logistics: set up the management information system of return goods, center management of return goods, and then concentrate on how to improve the utilization ratio. Finally, this text proved that the most basic method of reduction cost is to make the logistics well for most enterprise not high of logistics management. Key words: Return Logistics; management information system of return goods; center management of return goods 目 录 引言……………………………………………………………………………………1 一、退货物流概述…………………………………………………………………… 2 （一）退货物流的概念 ………………………………………………………… 2 （二）退货的分类和特点 ……………………………………………………… 2 二、退货物流在企业中的重要作用………………………………………………… 5 提高顾客价值，增加竞争优势………………………………………… 5 降低物料成本, 增加企业效益………………………………………… 5 （三）改善环境行为, 塑造企业形象………………………………………… 5 三、国内退货物流的现状及存在的问题……………………………………………6 （一）退货物流受重视程度不高 ………………………………………………6 （二）对退货流量的认识不全面 ………………………………………………6 （三） 退货管理缺乏明晰的制度 ………………………………………………6 （四）退货处理的效率低 ………………………………………………………7 （五）退货过程中商品的权责归属不明确 ……………………………………7 四、解决退货物流存在的问题的对策………………………………………………8 （一）退货流程及其关键点控制分析 …………………………………………8 1.退货流程分析…………………………………………………………… 8 2.退货流程的关键点控制…………………