JBP客户联合发展计划.pptVIP

2009年联合发展计划2009 Joint Business Plan 日期 Date: 2008市场概览 2008 Market Overview Food, Non-Food MAT August 08 Value Growth Rate in National Total 全国 食品类和非食品类 MAT Aug08 销售额增长率 Sour Milk Beverages:酸奶饮料： - Since this is more consumed as a beverage rather than core dairy (hence, more like a daily necessity), it easier to stop drinking esp. during the crisis.- 鉴于这是饮料，而不是核心奶品，在危机期间, 更容易被停止饮用。- Alternative categories are likely to be Juice, CSD, Tea.- 替代类别有果汁，碳酸饮料，茶。 Soy Milk / Soy:豆奶/豆浆:- Soy is perceived to be the main alternative within Dairy/ soy category, but this is still less prominent