商务英语U4b.pptVIP

* * * * Key sentences explanation Our objective is to give an accurate picture of the company, its brands and what it believes in. 我们的目标是准确树立公司的形象，公司品牌以及与公司理念有关的形象。 We have to make sure that the public has a positive image of the company 我们必须确保公众对公司有一个良好的形象。 PR, on the other hand, it is more concerned with establishing and maintaining goodwill and understanding between the company and its public. 从另外一方面说，公关更关注公司与公众之间建立并维系一种友好的理解。 In PR you have to build long-term relationships with journalist as because you work with them on a regular basis and trust is absolutely essential. 记者们建立一种长期的关系，因为你需要经常与他们合作，而相互信任上必 不可少的。 * * manage deal with provide give maintain build the public relations strategy the press, TV and radio the press and public with information an accurate picture of the company goodwill and understanding long-term relationships 管理公关策略 应对报界, 电视和电台 向报界和公众提供信息 树立良好的公司形象 维系一种友好关系， 达成互相理解 建立长期关系 ② Listen again. Match verbs with the phrases to describe the role of the PR Dept. What is public relations? Speaking * ③ Work in pairs. Find out about your partner’s duties and responsibilities. The following phrases are useful for talking about responsibilities. 描述工作任务和职责时最常用的表达 My job is to … I’m responsible for … My job involves … In this job you have to … The benefits of good PR Listening 2 * ①Eilish explains how Skoda changed public attitudes to the brand when it was re-launched in the UK in 1995. before you listen, suggest how the company achieved this. Then listen and check your answers. 艾丽茜谈斯柯达公司1995年重新开张时是怎样改变公众态度的。听之前，先试着说说公司是怎样达成这一目标的，然后再听，并核对正确答案。 ② Listen again and choose one letter for the correct answer. 1. B 2. A 3. C 4. C 5. A 6. B 7. C 8. B Key sentences * But that was because of people’s misconceptions about the quality of central European engineering. So how did you go about communicating this reality to the public? When we re-entered the UK with the new model, the Felicia, in 1995, we put a huge emphasis on advertising, everyth