商务英语_Unit_7_Marketing.pptVIP

Unit 7 Marketing Starting up Vocabulary Word partnerships Listening Successful marketing Skills Telephoning: exchanging information CASE STUDY 商务英语阅读 Quotation Akio Morita (1921 – 1999) Co-founder of Sony A 1 Product 2 Price 3 Promotion 4 Place a) the cost to the buyer of goods or services b) informing customers about products and persuading them to buy them c) where goods or services are available d) goods or services that are sold B Speaker 1: Speaker 2: Speaker 3: Speaker 4: Place Promotion Price Product C What influences you most when you are doing shopping? Why? Product Price Promotion Place D Tell your partner about a marketing slogan that impressed you. A For each group of words 1 to 5: Fill in the missing vowels. Match the words to the definitions a) to c). 1 market a) The percentage of sales a company has b) Information about what customers want and need c) A group of customers of similar age, income level and social group 2 consumer a) description of a typical customer b) where and how people buy things c) things people buy for their own use 3 product a) Introduction of a product to the market b) Length of time people continue to buy a product c) Set of products made by a company research segment share behavior profile goods launch Life cycle range 4 sales a) How much a company wants to sell in a period b) How much a company thinks it will sell in a period c) How much a company has sold in a period 5 advertising a) A business which advises companies on advertising and makes ads b) An amount of money available for advertising during a particular period c) A program of advertising activities over a period, with particular aims forecast figures target campaign budget agency B Choose a well-known product for each of these product categories. Cars Newspaper magazine Watches jewelry Clothing A Listen to the first part of the interview and complete the chart. Successful marketing Good creat