麦肯光明-三鹿品牌发展规划SanluBrandDevelopment要点分析.PPT

Sanlu Brand Development Agenda Agenda 1 - Category Review Analysis Category Development Category Development The overall category for Sanlu is Nutrional Based The nutritional based category can be further divided into dairy based, nutritional and non-dairy based. The size of nutritional (Fe. Ovaltine) and non-dairy (soya milk and coconut milk) is relatively small Category development Category Development  Category Development  Category Development  Segment value liquid milk vs. milk powder Segment value fresh vs. longlife Category development  Category development Category Developme