天津地区高尔夫产业发展现状与策略研究.pdf

中文摘要 随着高尔夫正式成为奥运会的比赛项目，越来越多的国家将发展高尔夫作为 本国运动项目完整性的一个衡量标准。在美国大大小小的球场加起来有上千座， 而我国也接近600余座，高尔夫这个行业正在慢慢地被更多的人所接受，而这个 行业的产业化过程也逐渐拉开了帷幕。在产业化的过程中，将会出现什么样的问 题，这是我们必须关注的。 本文主要针对天津地区高尔夫产业的发展进行战略性的评述。其主要目的是 为天津地区的高尔夫产业化能够在一种健康、稳定的环境中进行。采用文献资料 法，问卷调查法及数理统计法对收集到的论文进行分类并进行数理统计处理。并 运用逻辑分析法，对所获得资料进行周密严格分析，运用辩证唯物主义观点，从 而证明课题的正确性、合理性。通过对天津地区高尔夫球运动发展历程、消费主 体、球场、地域发展不均衡现象及消费者价值趋向的问卷调查，获得准确的调查 数据，分析现象，提出观点并对自己的论点进行数理辩证。首先阐述高尔夫的由 来，以便读者能够对高尔夫这项运动有个历史性的认识。之后对高尔夫产业下操 作性定义，将其在东西方的发展状况分别进行阐述，从而提出高尔夫产业化过程 中要注意的问题。针对中国的现实情况对这5个方面进行详细讨论，最后引出自 己的观点，提出合理化的建议。 关键词：高尔夫；产业化；发展现状；运动理念；健康价值 ABSTRACT Golf officially became an Olympic event, more and more countries will develop golf as a national sports integrity of a measure. Large and small golf course in the United States add up to thousands of seats, while China is also close to more than 600 seats, the golf industry is slowly being accepted by more people, and the industrialization process of the industry has gradually had begun . In the process of industrialization, there will be what kind of problems, we must pay attention. This paper focuses on the development of the golf industry in Tianjin strategic commentary. Its main purpose is for the Tianjin area golf industrial ization in a healthy and stable environment. Using literature data, questionnaire and mathematical statistics to classify the collected papers and mathematical statistics processing. And the use of logical analysis, carry out a detailed and rigorous analysis of the information obtained, the use of dialectical materialism, thus proving the correctness of the subject, rationality. Trends survey by the Tianjin area golf course of development, the main consumer, stadium, regional develo