肯德基公司介绍.ppt

History and Sign of KFC In recognition of his contribution to his home, Kentucky gave him the honorary title of Colonel Sanders. Colonel Sanders a suit, gray-haired and bearded image of the goat has became an international brand. which is the best symbol of KFC. KFCs values Our mission Our expectation Our belief Our work attitude KFC enterprise culture Service and the pursuit of excellence Attention and perfect service quality Positive, encouraging. “Restaurant manager first” Work, to excellence Main business strategy Become more brand integration, the leader In a restaurant, let consumer can enjoy two gourmet brand and more choices Mode of operation Fast-food chain form Industrialized production Standardized products Employee localization Raw materials are imported Provide condiment and beverage supplier directly Fried chicken burger and fries and in-store processing A new kind of food per month Company annual meeting, each management department within the group with partners, vendors and mutual cooperation and the future direction of development are discussed, the exchange of experience, make each other to strengthen the communication, promote enterprise cohesive force, and the pursuit of excellence. KFC in China KFC secret of success and management experience: Never to vigorous, willing to challenge their young, and to open the door to the training of the staff, encourage employees and KFC grow together. Fast of small toys, to reflect strong service consciousness, From the diner to employ himself again, the students -- time-released low cost principle, Team spirit and humanistic atmosphere. * Main business strategy development Between partners and suppliers of interaction KFCs development in China The growth in Chinas KFC restaurants *