城市旅游综合发展能力评价和对策研究——以广西十四个主要城市为例.pdf

业的发展提供经济动力；适当增加旅游业中的科技投入和使用，提高旅游经营管理 效率并满足旅游者需求。加快广西各城市城市化建设，将资源转化为产品，对当地 的整体基础设施进行配套规划建设，在城市基础设施、城市环境、内外交通设施上 配套完善，对相关产业实施联动开发。培养广西旅游新增长极，通过集聚效应和扩 散效应带动整个地区旅游经济的发展。制定产品市场开发与营销策略，保证旅游产 品开发的全方位性：充分挖掘产品竞争力，打造成市旅游精品、名品，实施名牌战 略；树立以市场占有率为中心的营销组合策略；扩大营销支出的总体规模，树立竞 争导向的营销观，将广西城市的资源优势转变为竞争优势，以增强广西城市的旅游 综合发展能力。 关键词： 旅游综合发展 城市旅游资源能力 旅游综合竞争力 环境承载力 广西城市 II The Synthetical Study on Evaluation and Countermeasures of the Development Capabilities of City Tourism ——Cases of the 14 cities in Guangxi ABSTRACT The main body of the thesis is aimed at the shortcoming of that the research to the touring of the city also disperses comparatively at present, already some research focuses on theory and faces single Concentrately, the thesis have been developed a set of valuation index that specifically for the stratify of city tour resource ability、competition and the weight of city environment bears, study in a combination way of determining the nature and determining the amounts of the components, have studied the traveling synthesis development capabilities of cities in Guangxi by using the clustering analysis and factor analysis. First, start studying with the system theory of the traveling synthesis development capabilities of cities, using the theory system of the city tour resource ability appraises theory , city tour competition appraises theory , the weight of city tourist environment bears appraise theory synthetically, then Expounded the theory system of the traveling synthesis development capabilities of cities Guide by the city tour economics theory and city tour sustainable development theory. Secondly, build appraising index system and analysis model of the traveling synthesis development capabilities of cities, take the 14 cities in Guangxi as an example, and use the index o