中日典型钢铁企业竞争情报活动和对企业竞争力的影响研究.pdf

The Study of Competitive Intelligence Activities of Typical Iron Steel Companies in China and Japan and Effect on Enterprise Competitiveness Abstract The fierce market competition results in study of enterprise competitive intelligence. Especially, the politics, economy, society, science and technology in 21 century change quickly, and the market competition is becoming more impetuosity. How to resist the competitors intelligence activities becomes the focus in enterprises. Iron steel industry is the pillar industry in our country and has great effect on the development of national economy. Japan has a great power on iron steel industry, and also has great power on competitive intelligence in the world. Therefore, it is of great practical significance to study the competitive intelligence activities of iron steel enterprises in China and Japan, and to analyse its effect on enterprise competitiveness. This article firstly sums up the theories about competitive intelligence, effect factors on iron steel enterprise competitiveness; Secondly, sums up the competitive intelligence activities of Baosteel and NSC, respectively using the method of benchmarking to analyse the competitiveness of Baosteel and NSC in the aspects of operations, products, R D, expanding ability and competitive intelligence. And to analyse the effects of technology intelligence, market intelligence and policy intelligence on the enterprise competitiveness; Finally, suggests the countermeasures to improve the competitive intelligence ability of iron steel enterprises in China. Key words iron steel enterprise, shanghai baosteel group co., nippon steel co., competitive intelligence, competitiveness 引 言 研究的背景与意义 钢铁工业是国民经济的支柱产业 近几年由于钢材需求旺盛 钢铁工业发 展迅速 2003年我国粗钢产量已突破2.2亿吨 但我国的钢铁企业存在规模小 数量多 产品结构差等特点 每年还要进口相当数量的高级钢材 而日本是世 界钢铁强国 钢铁业非常发达 但由于内需不旺 日