青海烟草行业卷烟营销渠道优化对策的研究.pdfVIP

II Cigarette Tobacco Industry Marketing Channel Qinghai Optimization Strategies ABSTRACT with the deepening of Chinas reform and opening up, China joined the world trade organization, Chinas tobacco industry will be more means wider and higher level into the global economy, the fierce competition, the advanced management ideas and information technology, management concept of tobacco marketing channels will greatly influence the development. As a pillar enterprises in Qinghai Province and exclusive monopoly of tax under the system of industry, the tobacco industry cigarette sales channels in Qinghai has been in a relatively orderly state of continuing operations, as Chinas WTO accession after the entry of foreign cigarettes, the tobacco industry markets cigarettes in the Qinghai region will face intense domestic and international competition. Affect the volume of Qinghai tobacco industry, tobacco marketing channels designed to deal with both aspects has been further complicated, making the tobacco industry must be fully aware of Qinghai, analyze their existing advantages and disadvantages of cigarette marketing channels and, in this based on the cigarette marketing channels are integrated. Form a set of laws in line with market development in Qinghai cigarette cigarette marketing channel strategy to work with the market economy and further integration of organic and adaptation. Papers to study the status of domestic and international marketing channel theory and its development process as a starting point, to the status quo of Chinas cigarette market as a benchmark, to the tobacco industry, cigarette consumption in Qinghai survey, based on cigarette marketing channel of Qinghai provinces status, based on the tobacco industry the existing building ideas cigarette marketing channels, channel design of a detailed study to find out its not suited to the current cigarette market 万方数据 III problems, and systematically improved scheme propo