丫丫咖啡馆创业报告资料简介.doc

丫丫茶餐厅创业报告 摘要 茶餐厅起源于香港，它是结合了中方文化和西方文化的各种特色餐饮，是一种类似于快餐的平民化餐厅。茶餐厅有“绿色产业”之称，它是以直接为顾客提供以茶品为主的工作性质，集休闲、娱乐等为一体的综合性服务。随着我国社会的发展，餐饮业剧烈的竞争，茶餐厅也在中国各个中小型城市逐渐发展起来，多样化的餐饮模式迅速受到广大消费者的喜欢。中国有句俗话叫“民以食为天”，人们经历了从吃饱到吃好的阶段，怎么“吃”已经逐渐演变成一种文化消费，在品尝美味佳肴的同时，人们开始关注用餐环境的氛围和个性化，优美的餐厅总是令人向往。茶餐厅多功能的饮食供应，舒适的就餐环境，低廉的价格和快捷的上菜速度，让茶餐厅成为多变而有适应能力的现代化餐饮业，更成为现代年轻人聊天聚会的最佳选择。 关键词：茶餐厅；综合性服务；食品多样化；餐饮模式；用餐环境；市场竞争 Ya ya cafe business report Abstract Tea restaurant originated from Hong Kong, the main is a combination of various special food of Chinese and western culture, is a kind of similar to the fast-food restaurants in common. Tea restaurant is called green industry, it is the nature of the work to provide customers with predominantly tea directly, the collection of leisure, entertainment and so on is a body comprehensive services. With the development of the society, the restaurant industry competition, tea restaurant also lose their leaves in the small and medium-sized cities in China to take root, diversification of tea restaurant dining mode rapidly by the vast number of consumers love. In the food is China, people has experienced from feed to eat good phase, eat gradually evolved into a kind of cultural consumption, while enjoying the delicious food, begin to pay close attention to dining environment atmosphere and personalized, elegant restaurant is always desirable. Tea restaurant culture of food supply, easy repast environment, low prices to attract and serving speed quick, makes tea restaurant a diverse and with the ability to adapt to the modern catering industry, is the best choice for modern young people chat party. Keywords:tea restaurant; Comprehensive services; Diversification of food; Catering mode; Dining environment;Competition in the market 目录 第一章 前言 4 第二章 项目简介 5 2.1项目背景 5 2.2项目特色 5 2.3项目选址及布局 第三章 行业分析 7 3.1可行性分析 7 3.2茶餐厅竞争的形式分析 7 3.3市场调查结果与分析 第四章 产品和服务 9 4.1产品介绍 9