WeChat Enterprise PLATFORM.pptx

WeChat Official AccountFor BUSINESSWhat is WeChat ?It is a social networking platform owned by Tencent Inc, the company that owned the largest and mostly used internet portal in China. OwnTotal Potential Users1 billion468 millions MAU820 millions MAU2014 Q3What is WeChat ?WeChat offers the following features apart from standard social messaging features such as messaging voice call, group chat, message broadcasting and Favorite message.NearbyFriend RadarMomentQR CodeShakeStickerOn latest WeChat that already applied in China, WeChat is advancing to support Community ServicesSmart HomePaymentOnline ShopWhat is WeChat Platform for Business ?It is a social platform for connecting business with their partners users (potential or existing) for promotion and marketing, serving users and seamless communication and coordination with business and their partners. It served as online channel for directing users to the designated mini-portal for business.Three types of official accounts as per below.Subscription OAService OAEnterpriseOAWeChat Service Official AccountObjectives : Provide service platform for Connecting with existing customers improving operation services Convenient for the end users Targeted Business Entities :Those businesses with large amount of users such as Banking, Airlines, Transport and service industry.Example : Push credit card transaction details to end user via WeChat whenever any transaction taken place. Provide notification to alert users on loan payment due date.WeChat Service Official Account FeaturesFeatureDescriptionPush Message to FriendSend information to the end users once they added the OA as friend.Broadcast News MessagesSupport new and messages blasting to group of users 4 times a month.Automated Reply for EnquiriesSupport self-service QA such as self-enquiry of bank account balance, availability of movie ticket, flight schedule etc.Self-Defined Menu Provide self-defined menu inside the OA wechat messaging such as a business restaurant c