绿色经济经营战略.pptVIP

This presentation is a preview of the Future of Green Business Strategy, a research report by futurethink. The full report can be downloaded at The Future of Green Business Strategy The Four Trends We’ll Explore: 1 | Certifiably Green Green standards and certifications will change the competitive landscape of industries and the players within them. 2 | The Greenest Link It’s not just about what you make anymore—but about how (and where) you make it. 3 | The Green Seeds of Innovation The desire to go Green forces companies to reinvent products, services, and business models in ways we’ve never seen before. 4 | Green Goes Niche The story behind Green goes from mass to niche with highly targeted messages It’s Not Easy Being Green Contrary to popular belief—it’s not so easy being Green. Organizations, governments, and individual consumers are all struggling to adapt to a world in which the planet’s health and dwindling natural resources are at the center of a global conversation. The good news is that everyone seems to be trying to be some shade of Green, and experimentation usually leads to innovation. It’s Not Easy Being Green “Green” is perhaps one of the biggest trends to hit the modern marketplace. Wal-Mart is going Green. Hollywood celebrities are eco-evangelists. The 2008 Olympics set the new gold standard for sustainable events. Religious leaders are making the environment a moral issue. Everywhere we turn, we’re inundated with some message or story relating to Green and the environment. But what does it all mean? It’s Not Easy Being Green Green today means so many different things to different people. Marketing and PR departments have responded to the changing marketplace by giving everything from consumer products to automobiles a green makeover. But at the end of the day, sustainability hasn’t become a true business strategy for many organizations. It’s Not Easy Being Green Some companies, however, are beginning to understand that Green ne