Studies on Chinese Enterprise Management Mode and Marketing Channel Reform Under the Network Economy.docVIP

Studies on Chinese Enterprise Management Mode and Marketing Channel Reform Under the Network Economy 　　Abstract 　　The network economy is economic forms that built on basis of the production, distribution and use of the information. Under the network economic environment, there are new changes of business models and marketing channel, grasp these new changes and improvement of China’s enterprise management channel strategy will help enterprises to achieve “going out” strategy goals. 　　Key words: Network economy; Enterprises operating mode; Marketing channels 　　SUN Jing (2012). Studies on Chinese Enterprise Management Mode and Marketing Channel Reform Under the Network Economy Circumstance. International Business and Management, 4(2), -0. Available from:URL: /index.php/ibm/article/view/j.ibm.1923842820120402.1925 　　DOI: /10.3968/j.ibm.1923842820120402.1925 　　1. CHANGES OF ENTERPRISE MANAGEMENT MODE UNDER THE NETWORK ECONOMIC ENVIRONMENT 　　1.1 Changes from Mass Production to Mass Customization 　　In agricultural economic era, producers and consumers are in close proximity, even one, producers can produce something very in line with user requirements. To the industrial age, specialization of production increases in productivity, reduce unit costs, creating economies of scale. Division of labor increasingly fine, more and more links, producers and consumers more and more far away, consumer demand often not known by producers due to the long production and marketing chain. From production conception to marketing, product ideas, marketing ideas in the evolution of the concept, see industrial society’s efforts to overcome the separation of producers and consumers. But because of technology constraints, this separation not completely eliminated. 　　In the age of network economy, development of information technology had a revolutionary impact on mass production, digital network changing a single on multiple relationships and producer’s dominance, users join back to the pr