The Effect of Corporate Social Responsibility on the Profitability of the Industrial Companies in Jo.docVIP

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The Effect of Corporate Social Responsibility on the Profitability of the Industrial Companies in Jo.doc

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The Effect of Corporate Social Responsibility on the Profitability of the Industrial Companies in Jo.doc

The Effect of Corporate Social Responsibility on the Profitability of the Industrial Companies in Jo 　　[a] Department of Economics and Financial Sciences, Faculty of Planning and Management, Al-Balqa Applied University, Jordan. 　　*Corresponding author. 　　Received 6 March 2012; accepted 15 June 2012 　　Abstract 　　This study aimed to identify the effect of corporate social responsibility (CSR) on the profitability of the industrial companies in Jordan. We used a descriptive approach for the purposes of the study. The sample of the study consists of (50) workers in the industrial companies in Jordan to obtain the answers of the questionnaires. Statistical packages for social sciences (SPSS) program was used for descriptive analysis for the variables of this study (awareness guidance campaigns, donations establish non-profit projects and support projects and charities associations). 　　The most important findings indicate that there is a significant relationship between CSR activities and profitability of the industrial companies in general and there is effect of the variables Provide donations establish non-profit projects and support projects charities associations on the profitability of industrial companies in particular. The study recommends that the Industrial companies should increase the efficiency of workers constantly in order to improve efficiency and productivity to maxinamize profits, Industrial companies should pay more attention to public interest for the community. 　　Key words: CSR; Industrial; Companies; Marketing; Profit; Jordan 　　Mutasim Dabbas, Salah T. Al-rawashdeh (2012). The Effect of Corporate Social Responsibility on the Profitability of the Industrial Companies in Jordan. Canadian Social Science, 8(3), -0. Available from URL: /index.php/css/article/view/j.css.1923669720120803.1266 　　DOI: /10.3968/j.css.1923669720120803.1266. 　　Introduction 　　A corporate social responsibility (CSR) from marketing perspective is an obvious challenge for ma