Analysis of the Advertisement .docVIP

Introduction Both the advertisement and the web site have the Make-A-Wish Foundation as producer and are texts which require the reader to be active in the interpretation and navigation of the texts. However, the construction of the texts is produced to make the reader focus on a specific interpretation of the texts. The texts basically mirror the Foundation as a regular ‘feel good’ organisation with an international and professional character. In the analysis of the two texts I will look at the relationship between form and function of the various elements which are a part of the constructio