第三章 市场营基础-1.docVIP

第三章 市场分析 3.1 市场概述教学设计 一、教材及教学内容分析 1.使用教材：高等教育出版社出版的教育部职业教育与成人教育司推荐教材《市场营销基础》（张润琴主编）。 2.教学内容：3.1市场概述 3.教材处理：市场概述是市场分析的基本内容。讲的是市场相关方面的概念、市场的不同分类。为了达到理论与实践相结合，在知识理论授课中我结合了问题探索等方法，使教学内容更容易理解、更有吸引力、更直观实效。 二、教学对象分析 教学对象是一年级的中职学生，学生文化基础参差不齐，自控能力、动手能力比较弱,不喜欢填鸭式的学习方法，比较容易接受轻松愉快的学习方式。有创新精神，但文化基础参差不齐，对理论知识不感兴趣，比较缺乏主动思考的能力，团对合作精神意识比较弱。 三、教学目标及要求 1.认知目标：掌握市场的概念；了解市场的不同分类。 2.能力目标：提高学员分析问题、解决问题及综合表达的能力。 3.情感目标：培养学员的分析意识及创新意识 leading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take leading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take3 leading cadres to everyday things busy as an excuse, urged not do or knock on the ring look, lack of work enthusiasm and forward-looking. The difficulties and problems of individual cadres indifferent masses as the buck passing, long, make some simple complex problems. Some cadres general talk about pay, do not take