肖珂开题报告定12.20.docVIP

毕业论文开题报告 题 目 The Comparision Between Chinese and Foreign Corporate Culture 姓 名 学 号 0715150229 专业年级 07级英语本科2班 指导教师 邢 星 职 称 讲 师 年 月 日 1．本课题的研究目的及意义 The purpose of this paper is through finding a plenty of written materials like documentations, newspaper and the articles of journals to get a general idea and understanding of Chinese and foreign corporate culture, however, the more important thing is to acquaint the differences between the two different corporate culture by comparing some representative examples including IBM(International Business Machines Corporation)—a global bisiness machine corporation,is one of the largest technology,sevices and consulting organizations in the world,Microsoft— a leader of software development of personal computer, Wal-Mart— the world’s largest retailer and the biggest private employer in US, ZTE(Zhongxing Telecom Equipment) Corporation—one of the world leading comprehensive communication equipment manufacturing industry and global telecom solutions provider, Buchang Group—a modern and hi-tech non-public enterprise focusing on researching, producing, and distributing medicines, health care in China, GOME—a Chinese chain home appliances selling enterprise, and Sanlu—a large enterprise group dealing in cow breeding,dairy products processing,design and research. The significant of this paper is by understanding the differences between Chinese and foreign corporate culture to know the merits and drawbacks of Chinese corporate culture, and find the advantages of foreign corporate culture. Then we can absorb and draw lessons from their corporate culture which is reasonable and suitable for us to apply to our Chinese corporate. In this way ,we can build better corporate culture and set up our corporate culture brand indeed in order to run the corporate in good management, get mor