基于SWOT分析的福建平潭綜合实验区旅游可持续发展研究2.docVIP

基于SWOT分析的福建平潭综合实验区旅游发展研究 旅游与国土资源学院资源环境与城乡规划管理 09城乡规划1班 林拥城 指导老师：李雪花 中文摘要：平潭综合实验区是海峡经济区发展的核心区域，对深化海峡两岸交流合作、扩大国家对外开放具有重要的战略意义。加快平潭综合实验区建设，是国家深入实施海峡经济区发展战略、促进区域协调发展的迫切需要，是进一步扩大对外开放、加强国际合作的迫切需要，更是和平统一、国家稳定的迫切需要。面对国家促进海峡经济区发展和对外开放战略升级的重大历史机遇，平潭综合实验区应以改革创新为动力，加快区域的发展建设，实现跨越式发展。本文运用SWOT分析法，分析平潭综合试验区旅游业发展的优势、劣势、机遇和挑战，在此基础上提出平潭综合试验区旅游可持续发展对策。 关键词： 旅游发展 SWOT分析 平潭综合实验区 English abstract：Pingtan experimentation area is the core of regional development of the Straits Economic Zone, to deepen cross-strait exchanges and cooperation, expand opening to the outside world has important strategic significance. Speed up the construction of Pingtan comprehensive experimentation area, is the urgent need for countries to implement the development strategy, the Taiwan Strait economic region to promote coordinated regional development, is to further expand opening to the outside world, there is an urgent need to strengthen international cooperation, is an urgent need for peace and unity, stability. In the face of the country to promote the great historical opportunity for the development of cross-strait economic zone and the opening-up strategy of upgrading, Pingtan experimentation area should take reform and innovation as the driving force, to accelerate the development of the construction area, to achieve great-leap-forward development. This paper using the SWOT analysis method, the advantage conditions of development of tourism industry in Pingtan Comprehensive Experimental Zone, put forward the sustainable development of Comprehensive Experimental Zone Tourism in Pingtan. Keywords: Tourism evelopment 提示：%s以后的内容没有被翻译，单次翻译最多1000字 努力翻译中，请稍后… SWOT analysis Pingtan experimentation area 一、引言 平潭综合实验区建设是探索两岸合作新模式，建设两岸同胞的“共同家园”的重要载体。旅游业是平潭综合实验区开发建设的重要产业支撑，其发展：第一，促进海峡两岸经贸交流，推进先行先试实验区建设。以旅游促商贸、以旅游促基础设施建设、以旅游营销扩大知名度。第二，促进城市化进程，助力新兴海岛城市建设。以海岸开发带动滨海城市建设。第三，促进对外开放，打造海西旅游前沿阵地。“以旅为媒”参与海峡西岸经济区建设，凸显出“海峡旅游”的品牌效益。第四，促进生态环境保护，打造世界自然遗产地。通过旅游业发展加强自身的生态环境建设，通过申报世界自然遗产，增强平潭综合实验区的综合竞争力。第五，促进产业结构优化