工商管理专业MBALectureLecture10.pptVIP

INTERNATIONAL CONTEXT Dr Ita O’Donovan Beechgrove Associates * Opportunities and Outcomes of International Strategy Beechgrove Associates * Exporting Licensing Strategic alliances Acquisitions Establishment of a new subsidiary International business-level strategy Multidomestic strategy Global strategy Transnational strategy Increased market size Return on investment Economies of scale and learning Advantage in location Identify International Opportunities Explore Resources and Capabilities Use Core Competence International Strategies Modes of Entry Opportunities and Outcomes of Internationa