市场营销英语tpic 3.pptVIP

Chapter 3 Integrated Marketing Communications Learning Goals Know the tools of the marketing communications mix. Know What Integrated Marketing Communications is Know Adoption Process For IMC Planning case What the challenge did OFlaherty face when Modatech fist introduced its Maximizer in the U.S.? What did he do first？ How OFlaherty Integrated all its promotional tools？ keep track (of) ：登记，记录；保持联系 start from scratch ：从头开始；白手起家；从起跑线开始 All our machinery was lost in the fire so we had to start from scratch . 我们的全部机器都被大火烧毁了，所以我们必须从头开始。 promotion blend： promotional mix促销组合 A push strategy