当代全球商务第七版配套课件Chap11.pptVIP

Global Business Today 7e by Charles W.L. Hill Chapter 11 The Strategy of International Business Introduction Question: What actions can managers take to compete more effectively in a global economy? Answer: Managers must consider the benefits of expanding into foreign markets which strategies to pursue in foreign markets the value of collaboration with global competitors the advantages of strategic alliances Strategy and the Firm Question: What is strategy? Answer: A firm’s strategy can be defined as the actions that managers take to attain the goals of the firm Typically, strategies focus on profitability and profit growth Profitability refers to the rate of return the firm makes on its invested capital Profit growth is the percentage increase in net profits over time Value Creation Question: How do you increase the profitability of a firm? Answer: To increase profitability, value must be created for the consumer Value creation is measured by the difference between V (the price that the firm can charge for that product given competitive pressures) and C (the costs of producing that product) The two basic strategies for creating value are differentiation low cost Strategy and the Firm Figure 11.1: Determinants of Enterprise Value Strategic Positioning To maximize profitability, a firm must pick a position on the efficiency frontier that is viable in the sense that there is enough demand to support that choice configure its internal operations so that they support that position make sure that the firm has the right organization structure in place to execute its strategy So, a firm’s strategy, operations, and organization must all be consistent with each other in order to achieve a competitive advantage and superior profitability The Firm as a Value Chain Firms are essentially value chains composed of a series of distinct value creation activities, including production, marketing, materials management, RD, human resources, inform