商务英语沟通 topic 1.pptVIP

Topic 1: Basics of communication Chapter 2 The Communication Process 沟通的过程 The communication is a two-way process Elements in process models of communication Channel Sender Receiver Interference Context sender message receiver feedback communication channel context noise It might be delivered but lie buried under a mountain of papers on the recipient’s desk. If the message is oral, the listener may forget it. Even worse, a message intended for one receiver might be interpreted by another one. A bystander might overhear your critical remarks about a co-worker, or a competitor might see a copy of your correspondence to a customer. Decoding 解码 Even if a message does get to its intended receiver intact, there is no guarantee that it will be understood as the sender intended it to be . The receiver must decode it, attaching meaning to the words or symbols. As we have already seen, decoding is not always accurate. Your friendly joke might be taken as a deliberate offense, or a suggestion might be misinterpreted as an order. The request for “ next year’s figures” might mean the next fiscal year（财政年度）, not calender year（日历年度）. It is a mistake to assume that your messages will always be decoded accurately. (2) Physiological Noises 生理干扰 A second kind of interference is Physiological Noise . Hearing disorders fall into this category, as do illnesses and disablities that make it diffcult to send or receive messages. it is hard to pay attention when you are recovering from a late-night study session or have the flu. Case 江青会见外宾，要求翻译要严格按她的意思翻，不许走样。外宾一见到江青，立刻拍马屁道：Miss Jiang, you are very beautiful. 翻译照翻，江青心花怒 放，嘴上还要谦虚一下：“哪里，哪里”。翻译不敢怠慢，把江青的话翻成英文：Where? Where? 外宾一愣，还有这样的人，追问哪里漂亮的，干脆马屁拍到底：Everywhere, everywhere. ?翻译：“你到处都很漂亮。”江青更高兴了，但总是要客气一下：“不见得，不见得”。翻译赶紧翻成英文：You are not al