网站大量收购独家精品文档,联系QQ:2885784924

高三四校联考英语试题2.doc

  1. 1、本文档共10页,可阅读全部内容。
  2. 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
  3. 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  4. 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
2015届高三年级第次考试题 【本试题分第I卷和第II卷两部分,时间10分钟,总分10分】 第部分 阅读理解(共两节,满分0分) 第一节 (共15小题;每小题分,满分分) 阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项,并在答题卡上将该项涂黑。The latest Chinese god song (an Internet term to describe pop songs that spread virally(病毒性地) through Internet) is still stirring fierce debate between those who view it as a milestone for Chinese pop music going global and those who regard it as bad for Chinas image. Last week,?Little Apple, written and performed by the Chopsticks Brothers, won the AMA International Song Award and the duo performed the song at the 2014 American Music Awards in Los Angeles. Another Chinese pop singer, Zhang Jie, won the International Artist Award. But while fans of these singers are thinking highly of the awards and the performance by the Chopsticks Brothers at the AMA celebration as significant, there are others who are less excited. They have questioned the value of the awards and what effect it will have on Chinese cultures going abroad, claiming it may leave foreign audiences with a poor impression of Chinese pop music, and even Chinese culture. The?Little Apple?phenomenon, both home and abroad, can be more easily understood and judged if we look at it from a business perspective rather than a cultural perspective. The professional promoters behind the duo have developed a clear strategy to promote the duo and their work, not just this particular song.?Little Apple?was originally released to promote the duos film?Old Boys: The Way of the Dragon. From the very beginning a viral marketing strategy was used to promote the song, which immediately went viral on the Internet due to its repetitive rhythm, easy-to-remember lyrics, simple and funny dance and, most importantly, grassroots nature. The video accumulated more than 1 billion hits on Chinas major video website. Although the song was generally dismissed by music professionals who criticized it as musical junk food,?Little Apples popularity nationally paved the way for promoting

文档评论(0)

cj80011 + 关注
实名认证
内容提供者

该用户很懒,什么也没介绍

1亿VIP精品文档

相关文档