What is advertising.docxVIP

What is advertisingAdvertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. (Advertising Marketing Association, AMA)Two basic types: Informative advertising and Persuasive advertising.From the definitions above, we can see that advertising is a communication thatuses verbal and nonverbal elements structured and composed to fill predetermined space and time formats that the sponsor controls.is a non-personal communication of information because advertising is directed to groups of people in stead of individuals.is usually paid for advertising by sponsors.is usually designed to win consumers through persuasion.Consumer Behavior Advertising StrategiesThe study of Consumer Behavior focuses on the decision-making processes and acts of people involved in the acquisition, consumption, and disposition of goods, services, activities, and ideas. 消费者行为反映了消费者个人或群体获得、消费、放弃产品、服务、活动和观念的所有决策过程及其行为消费者行为研究方法大致可分为两大类：实证主义（positivism）和阐释主义（interpretivism）其他一些口语化表达的广告英语例子： 1、 Just do it. 想做就做。（耐克运动鞋） 2、The taste is great. 味道好极了。（雀巢咖啡） 3、Lets make things better. 让我们做得更好。（飞利浦电子）4、Unlike me，my Rolex never needs a rest．(手表广告)Live well, snackwell. 美好生活离不开香脆的饼干。(斯耐克威尔士饼干) Shanghai TV — Seeing is believing. 有目共赏。(上海牌电视机)My goodness! My Guinness! (我的天！我的健力士啤酒！)Focus on life. (Olympus)瞄准生活。（奥林巴斯）Lexus:?the?relentless?pursuit?of?perfection?凌志汽车：追求完美永无止境It gives my hair super shine，super body，and leaves it smelling fresh as a meadow.它使我的头发质地柔软、熠熠生辉，恰似绿草地一般，清新芬芳。With an ordinary facade but splendid interior decor，Royal Palace known as one of the most expensive apartment in Beijing．(北京房产Royal Palace广告)Hydrofirming Eye Treatment works at night with the restorative powers of sleep so that skin feels more and more elastic after just two weeks．(雅芳醒肤眼霜：令眼周肌肤一夜回复生机，变得饱满柔润，富有弹性。Dannon酸奶You can give your family seven important benefits every day just by serving deliciou