高中英语第三册(全一册)Unit5 Getting the message-Integrating skills2 ppt.pptVIP

Translation 1 British English _______________(不同于) American English 2 Do you ___________________________(重视) what he said? 3 He studies hard ____________________ (为了上大学) to college. 4 What you say __________________(没有意义) Key phrases 1 differ from 2 attach to/connect with 3 attach importance to 4 start with 5 with the purpose of 6 point out 7 refer to 8 make sense 9 think twice 1 不同于 2 附着/联想 3 给予重视 4 以 开始 5 以 为目的 6指出 7 指/参考 8有道理 9 慎重考虑 * II Lead-in 1. a jar of beer 2. pepsi-cola 3.miniskirt 4. bikini 5.shampoo 6. shermons 7. sauna 8.store 9.disco、 1. Please give the Chinese names to the following : 扎啤 百事可乐 迷你裙 香波 比基尼 席梦思 桑拿浴 士多店 迪斯科 1.?1.Take TOSHIBA, take the world. ??? ?? 2.The choice of a new generation. ???3. Ask for more. ???? ?? 4.Impossible made possible. ???5.Take time to indulge. ?????? 拥有东芝，拥有世界__东芝电子 渴望无限。——百事流行鞋 2.Please give the Chinese to the following : 1.?????? .新一代的选择。——百事可乐 1.?????? 使不能变为可能。——佳能打印机 尽情享受吧！——雀巢咖啡 Fast reading :Now please read the whole passage quickly and find out the answers to the following questions: The translation must be correct. 1. What makes a good slogan? 2. What should be paid attention to when selling products abroad? A good slogan should be catchy or easy to remember, and should convey a message that will make consumers form a positive image of the company and product. Please judge the following as true or false: ( )1.Tradesmen often use catchy words to describe their products in order to promote them. ( )2. Names can be chosen from only old stories and legends to make a product known to public. ( )3.Slogans such as “Just Do It” or “Coke Is It” are quite catchy and easy to remember. ( )4. It is very important for the advertisers to make the customers remember both the name of a product and itself. ( ) 5.In the 1960s, a British company successfully seld a car to the