高中英语第三册(全一册)Unit5 Getting the message-Reading1 ppt.pptVIP

Adervertising Where can we find advertisements? * * Welcome on TV; over the radio; on the Internet; in newspapers; on posters everywhere (in the media) Why are advertisements so popular? increase sales ---reduce the prices make the right decision introduce new products make…aware of ---spread; change; improve functions; help in a variety of ways How to spot a bad ad? look out for; keep an eye out for ads with hidden information ads misleading people “bait-and-switch” ads ---different ways people react to advertisements Find out the main idea for each paragraph Pa1: Ads are found almost everywhere. Pa2: People react to advertisements in different ways. Pa3: The basic principle of advertisements is to influence customers’ choices. Pa5: The most important function of advertising is to introduce new products. Pa6: Governments and other organizations use ads to make people aware of government policies and social problems. Pa4: Advertising increases product sales and helps make the right decision. Pa7: It is not always easy to spot a bad ad. Where there are media, there are advertisements. If an ad can make us believe that we will be happier if we buy the product, the ad is a good one. Ads can only help to sell the products. Companies spend large amounts of money employing advertisers so that they can work hard to get their message across. T (go hand in hand with; § 1) F ( It may mislead us. § 2) F (not only…but also § 3) T (§ 3) True or false exercises: 5. Advertising makes a product more expensive because it takes large amounts of money to advertise. 6. If we want to buy an expensive product, we’d better refer to some ads before we make the right choices. 7. All ads are not used to promote a product or to increase a company’s profits. 8. Ads cannot help the average consumer to find the right product at the best price. F (instead of… § 4) T (§ 4) T (§ 6) F (can § 8) Multiple Choices: 1. The word “potential” in “potential customer