media effects doctoral seminar- universityof southern（媒体的影响研讨-南大学）.docVIP

Media Effects Doctoral Seminar Sandra J. Ball-Rokeach: Fall, 2008 This course addresses selected traditional and “frontier” issues confronting media theorists and researchers. This is a period of massive transformation that effects change in the very definition of “media.” For our purposes, “media” refer to both traditional mass media production forms -- television, radio, newspapers, magazines, books, etc. -- and new Internet-based forms. Also included are the myriad of specialized-audience media or media targeted to particular ethnic, national origin, lifestyle, taste, community, etc. groups. To one degree or another, course thematic issues reflect contemporary struggles to understand how media, society, and audience are changing and what difference it makes for communication theory and research. They all bear, in one way or another, upon issues of community and civil society. Textbooks J. Bryant D. Zillman (eds.) 2002. Media effects: Advances in theory and research (2nd ed.). Hillsdale, NJ: Erlbaum. Supplementary Readings: A master copy of each supplementary reading will be available in the Learning Center where you can make a copy. Conduct of Class Sessions Given that this course is a doctoral seminar, students play an active role in shaping class discussion. To that end, students master the reading assignments associated with each weekly topic and come to class prepared with questions, criticisms, and comments. For each assigned reading, one student will be asked to lead off our discussion by providing a 3-minute critical review. Components of Course Evaluation Seminar Participation 20 Midterm Exam 25 Final Exam 25 Course Paper 30 100 Both the midterm and the final will be take-home exams (each 15maximum) where the student selects questions to answer from a larger list that I prepare. For the course paper, each student works with me to work out a paper topic that relates to course subject matter. The course paper