浅析《来自星星的你》在中国热播的原因.docVIP

浅析《来自星星的你》在中国热播的原因 中文摘要：2014年开春，韩剧《来自星星的你》风靡全中国，中韩文化的同质性产生的亲和力、作品本身的高品质、新媒体营销的推波助澜及韩国政府对文化产业的大力度扶持，使其产生了极佳的传播效果。 关键词：文化同质性、丰富的内容、温暖的形式、新媒体营销、政策扶持 Abstract：In the spring of 2014，A Korean dramasYou from the stars ’is popular in the whole of China, China and South Korea cultural homogeneity of affinity, the high quality of work itself, the new media marketing push and of cultural industries, the south Korean government efforts to support, make it has a good communication effect. Key Words：Cultural homogeneityThe content of the rich、The form of warm、New media marketing、Policy support 2014