innovation case studies- n u i galway（创新案例研究- n u我高威）（40页）.docVIP

The Making of BOEING 777 Innovation Type: Product and Process Innovation Background: When Boeing announced the development of a new airplane model - Boeing 777 - in the late 1980s, many aviation experts wondered about the rationale behind the decision. They questioned the need for a new model since Boeing’s highly successful 747 model had been flying successfully for over 30 years. Goals: To make the 777 model technically superior as compared to other competing models during the time of its launch. Actions (Actual Ideas): The 777 was designed and developed in close collaboration and involvement of Boeing’s customers, fellow aircraft manufacturers, airline users, engineers, finance experts, technicians and computer experts. Various computer based technologies like CAD, CAM and CATIA were used in designing the 777. Teams: Boeing and Boeing’s customers, fellow aircraft manufacturers, airline users, engineers, finance experts, technicians and computer experts Results (Benefits): The 777 has a distinction of the first paperless designed aircraft in the aeronautical history. The Boeing 777 family came to be known as the builders of the most technologically advanced aeroplanes. The 777 design, innovative features and approach to manufacturing established a benchmark for development of aircraft in future. The management and technical approach used to develop the 777 were applied to a number of projects including the International Space Station. URL: /casestudies/catalogue/Operations/OPER044.htm Revolution in the Global Aviation Industry Innovation Type: Product and Service Innovation Background: The aviation industry experienced a downturn in the early-1990s because of the worldwide recession and the Gulf War. Capacity overload became a common problem in most companies. Many airlines started focusing on cutting costs, reducing capacity growth, and increasing load factors. However, customers began to demand better services, which made the costs ri