marketing mix quiz- richmond county school system（营销组合测试,里士满县教育系统）（6页）.docVIP

Which of the following descriptions provides the best definition of the ‘marketing mix’? The way products are arranged in a retail store to maximise sales The way a business combines the main marketing elements to sell products that meet the needs and wants of customers The way a business distributes its products through retailers and wholesalers The way products and priced and packaged Which of the “4 P’s” of the marketing mix concerns the various outlets and channels a business uses to distribute its products? Promotion Place Price Product Which of the traditional “4 P’s” of the marketing mix concerns how much a customer pays for the good or service being offered? Promotion Product Place Price Which element of the marketing mix is the only one that directly affects the value of sales achieved by a business? Product Promotion Price Place The “4 P’s” of the marketing mix are closely linked and should not be thought as separate from each other: True or False? True False A business wishes to meet the needs and wants of customers better by delivering a higher quality service. Which element of the marketing mix will the business focus on to achieve this? Price Place Promotion Product A business wants to build customer awareness of features and benefits in its products that are better than the competition. Which element of the marketing mix is most likely to help them achieve this? Price Product Place Promotion The marketing mix does not apply to very small businesses: True or False? True False The way in which products are sold is known as a: Distribution Channel Marketing Source Marketing Channel Promotional Route Which of the following is most related to the marketing concept? Make a profit Satisfy Customers Gain market share Increase sales The proportion of the market held by one company or brand is known as: market segment market leadership market share market slice A market segment at which a business aims its products and/