ppt课件-businesscommunicationprocessandproduct,4e.pptVIP

Analytical Reports Analysis and Illustrating Report Data Analysis: Results/Findings Report the results of each data collection method (don’t forget your client interview) You’re looking for Meanings Relationships Answers! Analysis: Results/Findings Don’t just regurgitate data, make connections To the challenge Between data sources (do they correlate? conflict? reinforce each other?) Analysis: Results/Findings To clarify, condense, simplify, or emphasize data use: Headings Enumerations Lists Tables Graphics When you use graphics, remember to also explain them in words. Analysis: Evaluation When applicable: Establish criteria to evaluate alternatives. Discuss the pros and cons of each alternative. Place the recommended alternative last. Illustrating Report Data Discussion Bad graphs: Don McMillan Illustrating Report Data Functions of graphics To clarify data To condense and simplify data To emphasize data Illustrating Report Data Forms and objectives of graphics Table - to show exact figures and values Illustrating Report Data Forms and objectives of graphics Bar chart - compare one item with others Illustrating Report Data Forms and objectives of graphics Line chart - demonstrate changes in quantitative data over time Illustrating Report Data Forms and objectives of graphics Pie chart - visualize a whole unit and the proportion of its components Illustrating Report Data Forms and objectives of graphics Flow chart - display a process or procedure Illustrating Report Data Forms and objectives of graphics Organization chart - define a hierarchy Illustrating Report Data Forms and objectives of graphics Theoretical model – highlight variables and their relationships Illustrating Report Data Forms and objectives of graphics Photograph, map, illustration - create authenticity, spotlight a location, show use Pie Chart Pie Chart Use pie charts to show a whole and the proportion of its components. Generally begin at the 12 o’clock position, drawing the largest wedge fi