ppt课件-competitive positioning the new learning m a s t e r c o p y( l o n g l o o p)（竞争定位新的学习m s t e r c o p y(l n g l o o p)）.pptVIP

* To have successful econ strategy, have to define the national value proposition. If you think about singapore, it’s clear—great platform for comp to do business. Now trying to change that, enhance it. Ireland has a good case. US is about entrepreneurship and innovation. This value prop requires certain strengths. For singapore, it was infrastructure. Which areas of the environment are truly strategic. Everything matters, but can’t do everything at once. Where do I need to maintain parity with peers versus develop unique strengths? What’s most important for a country at a particular moment? What is the value proposition of the country or region. What is distinctive or unique? Clear that everything matters Schools, roads, clusters, ports, trucking, telephones, etc. All affect productivity So tremendous agenda Need to improve much over time Sense of strategy What is important now at this stage What is unique value proposition of this location? What role is it going to play? What strengths? Where to invest to become leaders in a particular area… * * * What roles do firms play? Managers have stake in the business environment should take advantage of being part of good cluster must participate actively in the region (e.g., ensure good working industry associations) Central role of collaboration Importance of partners * * There are a widening range of issues for which companies are being held responsible Community expectations continue to rise There are new government regulations and reporting requirements Activists are more sophisticated at using the media to advance their agendas These rankings can have a meaningful impact on customers, investors and potential partners, despite sometimes questionable methodologies Legitimacy of capitalism / globalization Financial crisis will accentuate Methodologies questionable Rankings are a trap Wrong measures Lack of focus Checklist Need for a new agenda, which deals with all the pressures from society Growing pressures for a “