ppt课件-connectingenrollmentandfiscalmanagement.pptVIP

The State of Enrollment Management in Oklahoma: Trends and Considerations I would like to accomplish three things in this session Let’s quickly review the high-level enrollment trends in the state of Oklahoma Oklahoma’s public colleges and universities have grown 12 percent (headcount) over the last decade The community colleges and research universities have fueled that growth First-time freshman enrollment has grown 9 percent… OKLAHOMA Public and Nonpublic High School Graduates 1987-88 through 2001-02 (actual)2002-03 through 2017-18 (projected) First-to-second year retention in Oklahoma remains relatively flat… …But three and six year graduation rates are improving Certificates and degrees produced by public institutions in Oklahoma have increased 18 percent in five years Let’s take a look at findings from the Institutional Fact Finder that many of you completed in preparation for this conference We received 14 completed surveys this winter compared to 28 back in 2004…Four-year schools were slightly overrepresented compared to 2004 (64% versus 54%) Part I:Organizing for Enrollment Management An increasing percentage of campuses report that there is an individual who has overall direct responsibility for enrollment management The role of the enrollment manager in Oklahoma continues to focus more on marketing and recruitment than retention…that said, the percentage of schools reporting retention in this person’s duties increased from 45% to 64% Integrated and strategic enrollment planning has increased, retention planning has declined Why do you think less than a third of Oklahoma’s public colleges and universities develop a written retention plan? According to our 2007 retention practices report, 53% of 4-year public schools develop a written retention plan, 40% of two-year public schools develop such a plan Part II:Enrollment Management Goals and Results Enrollment funnel data reported in the survey was very sketchy, as it was in 2004 Inquiry data remains