(GCT综合英语第5单元课文翻译.docVIP

仅做参考 好好学习，天天向上 Unit 5 Part B: Think Local, Act Global 因地制宜，放眼全球 ——What does business want? It wants to understand you 企业想要的是什么？他需要的是了解你。 A few years ago a company called Euromonitor did a large survey in China. The idea was to find out which products Chinese people thought different countries were good at making. The survey found that fashion was the job of the French and Italians. Large pieces of machinery with wheels were German. Small technological gadgets with screens were Japanese. And if you thought something would be bad for your health but you wanted it anyway, then it came from the United States. 几年前，一家名叫欧睿（Euromonitor，信息咨询公司）的公司在中国做了一次大型的调查。本次调查的目的是为了找出一些中国人认为各个国家所擅长的产品。调查发现，法国和意大利做的产品比较时尚。汽车等大型机械是德国人所擅长的。带显示屏的小型科技零件是日本人所擅长的。如果有一些东西，你认为对你的健康有害但你又不得不要，那么它必定来自于美国。 Many people still think of companies as “national champions” which represent their countries like football teams, In fact, the consensus in major business is that the time has come to move away from national origins. That way companies are free to work without worrying about the image people have of the countries they originally come from. 许多人仍然认为所谓的“国家冠军”公司可以代表他们的国家，如足球队。事实上，在主要企业里多数人的意见是当今时代已经远离了国家起源。以那种方式在公司可以自由工作，不必考虑人们原先来自哪个国家。 When businesses describe themselves as global, this is partly what they mean. A global business will have factories and offices throughout the world. But being global is also an attitude of mind. It represents a commitment to learn from different cultures, to celebrate what they have in common and respect the ways in which they are different from each other. This is good news for Italian car makers and Japanese clothes designers! 当商企业把他们自己描述为全球化的时候，这只是他们的部分目的。一个全球化的企业在全世界都有工厂和办事处。但成为全球化也同样是一种思想态度。它代表了一个承诺：向不同文化学习，赞美彼此的相同点和尊重彼此的不同点。对于意大利的汽车制造商和日本的服装设计师们来说，这是一个好消息。 Consequently a truly global company tries to understand consumers in local markets. To most of us, shopping is an everyday event which does not need thinking about. Yet there are thousands of highly intel